Giving some of the most honest and in-depth beauty reviews out there, it’s no wonder Ruth Crilly – aka A Model Recommends – has amassed such a cult following. We caught up with the model, blogger, YouTuber and mother-of-two to find out which beauty products she can’t be without over the party season…
My ultimate Christmas party fragrance is... Tom Ford Black Orchid, but the new Jo Malone Green Almond & Redcurrant is a great day fragrance for the festive season.
For a foundation that really lasts... You can’t go wrong with Dior Forever, it gives great coverage and really does see you through the night.
Looking after your skin is essential in the colder months... I swear by Darphin 8-Flower Oil Cream Moisturiser, as well as Pai’s Cleanser and Alpha H’s Liquid Gold.
And for the body... Try body brushing daily with the Elemis Body Brush – this will really get your circulation going. I also love Ameliorate Body Cream, it works wonders.
When it comes to high street beauty... My top buy is Barry M’s Liquid Chrome Highlighter Drops. They’re amazing for brightening the skin and highlighting bone structure.
My favourite party season mascara... Is Clarins Supra Mascara – it has the staying power of a waterproof mascara with none of the drying effects.
The one product I’ll splurge on for party make-up is... Chanel Rouge Allure in Rouge Rebelle. You can’t beat a bright, festive red lip.
My ultimate festive beauty tip is... Try mixing a bit of face oil into your foundation – it’ll give your skin a real glow.
For a party-ready look in a hurry... You can’t go wrong with bronzed skin, bright red lips and lashings of black mascara.
If you’re dealing with breakouts... Try Omorovicza’s Deep Cleansing Mask, it’s one of the best I’ve ever tried. Keep an eye out for products containing salicylic acid, too, which helps to unclog pores and keep skin clear – I love Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, which I use post-cleansing.
For instant volume... Spritz Colab Dry Shampoo, through your roots to absorb oil and add a little lift. It’s my fool-proof trick for instantly sexier hair.
Shop Ruth's Festive Beauty Picks...
Ruth Crilly took part in this year’s BeautyCon – the UK’s first BeautyCon – to discuss body image and self-confidence.
For more information on the festival, visit BeautyCon.com
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Ruth Crilly is behind the blog A Model Recommends which has amassed a cult following.Instagram/modelrecommends
Ruth Crilly is a model, blogger, vlogger, and mother of two. She's the force behind A Model Recommends, the beauty blog which, along with her YouTube channel, has amassed a cult following.
Crilly's tutorials and reviews of both affordable high street brands and luxury skincare and cosmetics products, coupled with her tendency to "overshare," has earned her a loyal fan base. Her Instagram account has also racked up more than 160,000 followers.
However, she told Business Insider that ignoring these stats is what has made her successful — and what she recommends to anyone trying to make it in the world of blogging and Instagram.
We caught up with Crilly during Covent Garden's 12-day "Beautython," an event — of which she was a partner — that celebrated the area as London's beauty quarter.
The beauty blogger spoke candidly about the reality of carving out a successful career in the so-called "influencer" community, and what to do to make it.
She had a few ideas on what not to do, too.
"I hate the word 'influencer,'" Crilly told Business Insider.
"The word is so weird, it goes against everything that I feel about my blog. It sounds really soppy.
"My readers are what make this blog," she added. "If no one read it, it wouldn’t exist, and my main priority is to be completely credible. 'Influencer' makes me feel like I'm doing something underhand to 'influence,' or that my followers are sheep.
"I'd like to think my readers are more opinionated than that."
Crilly has modelled internationally for 10 years. As a blogger, she now also works with brands on campaigns. Recent collaborations include the likes of Chanel, Elemis, Vita Liberata, and DCL Skincare.
"I suppose I always wanted to go into journalism and writing for magazines, but when I came out of modelling it wasn’t really the right time," she said. "I'm a bit of a control freak and I'd have really struggled being told what to do.
"This way I can go online and write what I want. I edit everything myself, apart from a few emails that I delegate to an admin assistant. I decide how everything looks and comes across. I guess working for myself scratches an itch for me."
Had a brilliant time working for @johnlewisretail today - great team, and thanks to @jonchapmanhair and @sarahjaggerink for gorgeous hair and makeup. Health update: my wisdom tooth problem shows no sign of sodding off. I've been referred to a specialist as my face nerve is wrapped around the root of the tooth. Or something. Anyway, I've had a reaction to the antibiotics and feel as though I've been steam-rollered, which is good. Also, there are no mini magnums left in the freezer. That's not part of the health update but it IS important information. If @magnum would just make me their poster girl then I'm sure I would have an unlimited supply, but they are intent on ignoring my many unsubtle hints. I would make an AMAZING @magnum girl, I can even bite into one now without losing a shard of chocolate from the side, which is a feat in itself. Usually a bit comes off, and you don't find it until the next day when you see a melted brown smear on your jeans, because you were eating it in the dark watching #gameofthrones.
A post shared by Ruth Crilly (@modelrecommends) on Aug 23, 2017 at 12:05pm PDT on
And she's writing to a pretty huge audience — something she has a method for dealing with.
"I always imagine I'm talking to four people on a sofa rather than a million, almost as if I'm writing to people in my book club," she said.
"And only a tiny proportion of my readership leave comments — that I take as feedback — anyway. You might get 500,000 readers one month, but only 300 comments."
"You've got to have conviction and ignore the numbers"
The rise of social media "influencers," many of whom have follower bases in the millions, suggest that you might need something other than just your own "niche" to make it — usually the first piece of advice dished out to young hopefuls.
"It's difficult because there are lots of people out there with very, very high numbers, but I wouldn’t feel comfortable doing what some of them do," Crilly said.
"You've got to have conviction and ignore numbers. In the magazine world if you look at Tatler, Nylon or even Vogue, they have very small readerships (comparatively) but amazing content. Once you've carved out your niche and you're happy with your content decide where you sit and be happy with that."
She added: "There are things I could have done to increase my numbers tenfold, but, and I know it sounds cliche, it's not as important as just being yourself.
"There are people out there that say that's what they are, but aren’t really doing what they would do otherwise."
"Sometimes amazing quality, really well-written content, can get lost in a quagmire of people writing in caps, battling for attention," she said, adding: "Even though I'm guilty of clicking on those things myself — so they do work."
You can check out Crilly's latest vlog here.